Monte Parnaso

Visual Identity + Packaging

Monte Parnaso is a dermatology and aesthetics treatment clinic in Brasilia. When working at Boibumbá Studio, we developed their naming and brand identity.

The name selected refers to Mount Parnassus, said to house the nine Muses of the Delphi, Greek goddesses of inspiration.

Thus, the brand’s symbol is a nine-pointed star with triangles that represent both the letter M and the mount.

Paintings of Mount Parnassus itself and of floral themes were used as illustrations in support of the brand. They reinforce natural beauty, giving color and a feminine touch to the brand’s identity.