Shopping Cart for Dwarfism

Industrial Design

My industrial design graduation project focused on addressing the daily challenges faced by individuals with dwarfism, an often overlooked minority. I chose to design a shopping cart tailored to their needs, considering difficulties in reaching shelves, placing items in the cart, and interacting with cashiers.

The cart's design also aligns with the brand identity of Extra, part of the Pão de Açúcar Group, incorporating their colors and layout. The goal was to provide practical solutions for the daily tasks dwarfism individuals encounter, such as using ATMs, public phones, and shopping in supermarkets.

Interviews with people with dwarfism and supermarket employees also helped determine the final solution

Gain of almost 2’ 7 feet (80 cm) in height

General proportion adjusted to a dwarf

Handles avoid the contact of the hand with where you step on

The colors and shape transmit Extra’s visual identity

It doesn’t look like a toy

Basket volume equals 51 L

Weight of empty cart equals 55.11 lbs (25 kg)

Space under the basket for heavy items

Simple to produce