Arabetto

Brand Strategy + Visual Identity + Packaging

Established in 2015, Arabetto is a Mediterranean restaurant in Brasilia, Brazil. At Boibumbá Studio, I played a key role in developing the brand’s name, logo, identity, and pitch deck for branch expansion.

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The logo went through many changes to find the balance between Western and Arabic elements.

The identity relies on great-quality product photos along with typical Islamic patterns. A combination of hand-drawn typefaces reinforces the family recipes and the warmth that the owners bring to the restaurant.

Since its first launch, Arabetto expanded into four branches across the city.